Bank Fees and Customer Satisfaction

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Do your fees make sense?

As banks look to increase fees, they need to ask themselves if the revenue is worth the potential impact on customer satisfaction.  Prime Performance research shows that when customers believe their bank offers competitive fees, 96 percent of customers are… more >

More Customers are Cheating on Their Bank

The New Realities of “Dating” in the Digital Age by Accenture

Findings from The New Realities of “Dating” in the Digital Age by Accenture

According to a new study from Accenture, in 2011, 27 percent of Retail Banking/Financial Service customers added another provider while staying with their current bank. This is a 3 percent increase from 2010. The report titled The New Realities of… more >

Customer Experience Tips: Serving Different Generations in the Branch

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2011 Prime Performance Bank and Credit Union Satisfaction Survey

In 2011, customer satisfaction with branch transactions improved significantly from 2010 (based on the Prime Performance Bank and Credit Union Satisfaction Survey).  The industry-wide increase of five points in the net satisfaction score (the percent of satisfied customers minus the… more >

Resolutions for Your Branches

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Let's make 2012 the Year of the Customer

“New Year.” A time to wipe the slate clean. A new beginning.  A time to think about ways to improve.  A time for resolutions. We are not too far into the New Year to still consider resolutions.  I recently found… more >

Winning Strategies

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Pleasing The Customer

  Teach employees to greet every customer with a smile whether in person or on the phone. Ask yourself: How would I greet someone I know and like? Then greet every customer that way.   Hire employees that love working… more >

Was 2011 the Beginning of a Customer Revolution?

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Let's make 2012 the Year of the Customer

Was 2011 the beginning of a customer revolution? Are consumers beginning to flex their muscle and demand fair treatment? At the end of 2011, Verizon Wireless announced a $2 fee for paying your bill on-line. Because of customer backlash and… more >